Web and
Social Media
Kaleoonakoa.org, our student news site, became my best friend early on. In my first year, our small staff of six had so much stress to keep up the website because there had not been a staff to update it in two years. As a result, our Twitter account was not able to promote stories---because there were none---and our Instagram account had not been used in 5 years. Below are some examples of how I contributed to making our website and social media presence more current.
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Use the menu to the right or scroll down to navigate through my web and social media examples. Click on the images to enlarge.
Web
Hoʻolauleʻa is an important event to our school because it provides funds for classes and projects. It is a well-known event, so being timely with this article was important to me. Instead of Tweeting or waiting for the newspaper, the web was the best choice for covering this event and my article was up within 5 hours. The web was also a good choice because it allowed me to include the varied moments I captured in photos. Being able to use many of the photos in our yearbook was a neat bonus too.
Social Media
Our website traffic had been low ever since the staff drought, so rather than telling stories through social media, we decided that promoting our web stories through social media was the best solution. I've gathered a decent following on my personal social media, so using my accounts to boost our web traffic has been effective. The examples below show the posts I've done about our publication and the insights they've gotten.
When it comes to journalism through social media, I like to pick certain features of social media platforms and strategize the best ways to post a story. I use eye-catching colors, themes and GIFs and make sure the post isn't too busy. I also use tags to increase audience engagement. I like to strategically post at certain times of the day when I know viewership is the highest.